When starting on the build of a brand new product we first work with our clients to deeply understand their goals and help them elaborate on the vision. With a detailed vision, we can then best understand where to zone in on to deliver the highest value for users with the first market release. The features we plan during this stage help us to create a full product plan, map out the first release, and set long-term product roadmap milestones.
To understand the product vision, we work together with our client to understand four key product pillars:
The more detailed the product vision the faster we can have a shared understanding of what we are building and what our long-term goals are. We walk our client through a planning session to understand topics such as:
Knowing who our client plans to target ensures we keep focused on that market, building the right feature set for this user type, testing with this demographic, having open discussions with these users, and keeping them at the forefront of our product development process. We discuss the target market with our client to better understand topics such as:
It is important to paint a clear vision of both how we can win in the market and what could cause us to fail. Understanding our threats helps us to avoid them as we drive towards success. We visualize this with our client to understand topics such as:
Understanding the competitive landscape can help to influence the decision of which features to focus on, and which features may help us stand out from the other existing products in our segment. We can also better understand the experiences that users will find the most natural by drawing on common design patterns and standard functionality in products they already use. We deep dive into the competitive land to understand topics such as:
Once we have a thorough understanding of the product our client envisions we can then begin to build out the product roadmap and set the scope for the first product release to market, prioritizing the features that are going to instantly engage the target market users and help drive product adoption.