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ShutterFlow: AI-Powered Artist Image Standardization for Global Festivals

Festiverse, a Live Nation product built in partnership with CodeLink, is a platform uniting festivals under one digital ecosystem. To solve image inconsistencies across its events, Live Nation once again partnered with us to create ShutterFlow, an AI-powered tool for Festiverse that standardizes artist images with face detection, 1:1 cropping, and automated variations.

80% Time Reduction in Manual Work

By automating image processing, the tool dramatically cut down on the time festival teams spent manually cropping and editing artist photos.

100% Image Consistency

The automated 1:1 ratio cropping ensures that every artist's image is perfectly standardized, creating a professional and uniform look across all lineups and schedules.

Significant Time Savings

Automating this once time-consuming task saves the festival teams valuable hours during lineup creation, streamlining their entire workflow.

Guaranteed Brand Accuracy

The system ensures artist-approved photos are used, replacing outdated thumbnails and accurately reflecting each artist's current branding.

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About the client

As the world’s leading live entertainment company, Live Nation Entertainment (NYSE: LYV) is the architect of the global "Golden Era" of live music. Operating an unrivaled flywheel that spans concert promotion, venue management, and ticketing, the company connects over 160 million fans to 50,000+ shows annually across more than 45 countries.

The challenge

Festiverse faced inconsistent artist images due to varying submissions and reliance on outdated Spotify thumbnails. Manual editing drained team resources, while inconsistent visuals reduced lineup quality and brand impact.

Heavy Manual Workload
Manually editing every artist's photo to fit the platform's 1:1 ratio created a significant operational bottleneck. This repetitive work consumed countless hours, diverting the team's focus from other critical tasks and slowing down the preparation of festival materials.
Inaccurate and Outdated Artist Branding
To save time, the team often used artist thumbnails from Spotify. These images frequently failed to reflect an artist's current branding, leading to inaccurate representation and undermining the visual integrity of the festival’s promotional materials.
Inconsistent Visuals Across the Platform
The lack of a standardized process resulted in poor visual consistency across festival lineups, schedules, and other branded assets. This inconsistency diluted the brand's quality and professionalism.

Why CodeLink?

As an existing partner, CodeLink’s dedicated team already had a deep understanding of Festiverse. Coupled with our proven expertise in AI-driven tools, advanced image processing, and scalable AWS infrastructure, we are the ideal choice to build an automated solution that aligns perfectly with their operational and branding needs.

The result

ShutterFlow now powers consistent, high-quality artist images across Festiverse. The tool is live, scalable, and continues to support festivals at a global scale.

Significantly Reducing Manual Editing
Artist submissions are auto-cropped into a 1:1 ratio with multiple variations, eliminating past consistency issues. The entire image cropping and formatting process is no longer a problem, with manual work reduced by 80%.
Accurate, Up-to-date Artist Representation
The tool ensures outdated thumbnails are replaced by qualified artist-submitted photos. This guarantees that all visuals are current, approved, and accurately reflect each artist's brand, strengthening the authenticity of festival promotions.
High-quality, Consistent Brand Assets
By automatically standardizing all images to the required 1:1 format, ShutterFlow ensures a consistent, high-quality look and feel across all lineups, schedules, and digital assets, reinforcing each artist’s brand identity.

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