Standardizing Digital Asset Management Across PVH’s Global Brands

To assist PVH, a mature corporate leader and owner of major global fashion brands, in managing branded assets across diverse regions, CodeLink delivered an enterprise-grade solution featuring custom Nuxeo enhancements and two tailored, market-ready web interfaces. This collaboration enabled secure permission control, efficient legacy modernization of workflows, and long-term operational scalability for their global stakeholders.

5+ Years of Sustained Operational Excellence

The entire enterprise-grade system has been live and supporting stakeholders for over five years, demonstrating the longevity and stability of a complex production environment.

Global Asset Management

Centralized digital asset control across multiple regions for market-leading brands like Tommy Hilfiger and Calvin Klein.

Dual Architected Web Interfaces

Purpose-built interfaces for both administrative and external stakeholder interactions, including a Nuxeo Web UI and a dedicated Portal Web App.

Seamless Regional Onboarding

Successfully integrated and onboarded new regional departments into the centralized ecosystem, ensuring high availability and zero-downtime transitions.

About the client

PVH Corp. is the architect of global lifestyle branding, providing the operational engine behind two of the world's most iconic fashion labels: Calvin Klein and TOMMY HILFIGER. Having evolved from a 19th-century family-run shirt business into a $8.7 billion global powerhouse, PVH has spent the last century redefining the "Flywheel" of the apparel industry.

The challenge

Because PVH manages multiple global brands, they required a strategy to transform how digital assets were governed across international regions. Their core challenge was the absence of a unified, secure system that could centralize workflows while offering the flexible, configurable security protocols required by a mature corporate entity.

Inefficient Global Asset Management

PVH required a method to consolidate branded assets across global teams while maintaining consistent enterprise-grade governance. Their existing legacy processes required deep customization on top of Nuxeo to streamline librarian, stakeholder, and external partner workflows without increasing operational risk.

Lack of Granular Regulatory and Access Controls

The previous setup lacked the granular control required for enterprise use. PVH required customizable permission logic, architected user groups, and administrative tools that allowed fine-grained control over the modification and distribution of specific high-value content.

Evolving a Multi-Platform System at Scale

The system included multiple complex components: core Nuxeo functions, a Web UI for administrative operations, and a branded Portal Application. Coordinating enhancements and balancing shifting corporate priorities required an embedded vendor capable of seamless integration with internal structures.

Why CodeLink?

CodeLink brought deep expertise in Java-based customization, complex workflow automation, and front-end development across Polymer and React. By flexibly embedding engineering expertise into the client’s operations, CodeLink delivered continuous collaboration and reliable long-term support, allowing PVH’s internal teams to stay focused on their core business.

The result

PVH’s Nuxeo-based Digital Asset Management (DAM) ecosystem now supports global operations with customized workflows, granular security protocols, and two purpose-built web interfaces. The system has remained in stable production for more than five years, continually evolving as a market-ready solution through close collaboration.

Streamlined Global Asset Management

CodeLink customized Nuxeo’s base operations and automation logic, enabling PVH teams to manage branded assets with increased operational efficiency and fewer manual errors. These enhanced workflows improved usability for librarians, internal staff, and external partners while adhering to enterprise security standards.

Robust, Configurable Security Architecture

By tailoring the security logic and group structures, CodeLink delivered flexible permission controls that align with PVH’s global governance needs. Admins can now manage user roles, brand-specific access, and content visibility.

Scalable Multi-Application Ecosystem

The team delivered two integrated interfaces: the Nuxeo Web UI for admins and the React-based Portal Application for limited-access users. This architecture supported the seamless onboarding of new regional customers and has continued operating as a stable, high-availability system since 2020.

Voices of Our Clients

The teams have great communication, which makes the experience of working with the offshore team seamless. You can also handle unprecedented tasks with ease, and that’s such a great help!

Kostya Protsenko / Technical Project Manager

PVH