PRISM: AI-Powered Lens on the World's Plastic Waste Problem

We partnered with AEPW to build PRISM, a pioneering platform combining an AI chatbot with a dynamic map to explore plastic waste data. It empowers users to analyze problems, track progress, and discover solutions to end plastic pollution.

800+ Aggregated Data Sources

Integrated data from over 800 global, regional, and local sources (including the UN Environment Programme, World Wildlife Fund, and International Union for Conservation of Nature) into a single, unified view.

100% Interactive Map Control via AI

Enabled users to navigate, zoom, and explore map data using natural language queries through the AI chatbot. The chatbot can interpret user questions to automatically summarize data and generate insightful charts.

Enhanced Platform UX & UI

Transformed the user experience with a modern, intuitive, and engaging interface designed for complex data exploration.

Latest AI Model Integration

The PRISM chatbot was built on GPT-4 immediately following its release. This ensured AEPW’s platform was powered by one of the most capable AI models at the time, while still capable of being continuously updated with newer models post-handover.

About the client

The Alliance to End Plastic Waste (AEPW) is a global non-profit engine dedicated to transitioning the world toward a circular economy for plastics. Founded in 2019, the Alliance acts as a strategic orchestrator, convening over 70 member companies across the entire plastic value chain, from resin producers to waste managers, to bridge the gap between waste mismanagement and scalable circular solutions.

The challenge

AEPW envisioned a platform to help solve the global plastic waste crisis, but faced key technical hurdles. They needed to upgrade their web presence, handle global-scale data without sacrificing performance, and build an AI chatbot that could intelligently interact with a dynamic map.

Visualizing Global-Scale Data

AEPW's data on plastic waste is global, sourced from over 800 providers, namely UN Environment Programme, World Wildlife Fund (WWF), and International Union for Conservation of Nature, etc. The primary challenge was to process and display this immense dataset on an interactive map smoothly, without performance lags, while ensuring the information could be updated continuously through a reliable data pipeline.

Creating Reliable AI-Map Interaction

The core innovation was a chatbot that could control the map. We had to overcome the probabilistic nature of AI to create deterministic actions, ensuring user queries for "where to zoom" or "what to highlight" were translated into precise, reliable map interactions every time.

Modernizing the Old UX & UI

The existing website was not equipped to handle this new level of interactivity. The challenge was to completely overhaul UX & UI, creating an engaging, intuitive, and professional interface that would empower decision-makers to easily explore complex data and derive meaningful insights.

Why CodeLink?

AEPW required a team with proven capabilities in both sophisticated AI engineering and large-scale application development. CodeLink's ability to refine probabilistic AI outputs into deterministic actions, optimize front-end performance, and design a seamless UX & UI for data exploration made us uniquely qualified to deliver the PRISM platform.

The result

The result is a groundbreaking data visualization tool for AEPW. The new PRISM platform features a beautiful, user-friendly interface and an AI chatbot that empowers users to explore global waste data seamlessly.

High-Performance Global Visualization

We delivered a highly optimized web application capable of rendering vast, global-scale datasets on an interactive map with exceptional speed and fluidity. A new data pipeline ensures information remains current, giving users access to the most recent insights for their analysis.

Intuitive AI-Powered Data Exploration

The new AI chatbot successfully interprets user queries to provide detailed answers, summarize data, and generate charts. Crucially, it now executes simple, direct interactions with the map, allowing users to navigate complex datasets using natural language commands for a seamless experience.

An Engaging, Modernized Platform

We launched a completely redesigned website with a beautiful and intuitive UX & UI. The new platform transforms the user journey, making it easy for decision-makers to find, visualize, and understand the critical data needed to develop robust solutions for ending plastic waste.

PRISM: AI-Powered Lens on the World's Plastic Waste Problem

About the client

The challenge

Why CodeLink?

The result

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