Powering Compliance and Creativity with Embedded FMG AI Tools

To enhance their platform for financial advisors, FMG collaborated with CodeLink to build a suite of embedded AI tools. The project delivered intelligent solutions for compliant content generation, instant support, and automated pre-screening, with development continuing according to the client’s strategic roadmap.

3 New AI Products Launched

Successfully developed and rolled out Muse, Sidekick, and Overwatch, a full suite of AI tools embedded directly into the FMG platform to enhance marketing and compliance.

Adherence to Financial Compliance

Each AI feature was built in alignment with strict industry compliance standards, ensuring all generated content remains accurate, balanced, and free from prohibited claims so that advisors can stay compliant with every interaction.

Streamlined Advisor Workflows

The integrated AI tools help financial advisors move faster by simplifying content creation, compliance checks, and access to support, saving valuable time where it matters most.

Leadership in AI Innovation

FMG strengthened its market position as a leader in embedded AI solutions for financial advisors.

About the client

FMG Suite is the strategic "organic growth engine" for the wealth management industry, providing the digital infrastructure for more than 80,000 financial advisors and insurance agents. Recognized as the #1 platform for customer satisfaction for three consecutive years, FMG bridges the gap between complex regulatory compliance and authentic client engagement.

The challenge

FMG Suite sought to integrate advanced AI capabilities to help financial professionals save time and enhance their marketing efforts. They aimed to help users move faster and create marketing content more efficiently, all while ensuring that all AI-generated content adhered to strict financial industry compliance regulations, such as FINRA or SEC standards.

Ensuring AI-Generated Content Compliance

Financial advisors operate under strict regulations. FMG required a solution to ensure that any AI-generated content would be pre-screened for compliance risks, preventing rejections and minimizing rework for both advisors and their compliance teams.

Accelerating Advisor Marketing Workflows

Financial advisors need to produce high-quality marketing content quickly. FMG sought to streamline the process of writing emails, blogs, and social posts while ensuring the output was polished, consistent, and aligned with each advisor's unique voice.

Providing Scalable, Instant User Support

To improve user adoption and satisfaction, FMG needed to provide instant answers to platform and marketing questions. The goal was to deliver on-demand support directly within the application to help advisors get help exactly when they need it.

Why CodeLink?

As a trusted partner with a history of successful deliveries, CodeLink was the natural choice. FMG required a team with not only a strong engineering background but also specialized AI expertise. Our ability to understand their complex needs and translate them into functional products was key.

The result

CodeLink successfully developed and integrated three distinct AI tools (Overwatch, Sidekick, and Muse) into the FMG platform. To ensure the models’ accuracy met the high standards of the financial industry, our team implemented a multi-layered strategy, including a RAG framework to ground the AI in facts, advanced prompting techniques, and a user feedback loop for continuous refinement.

Real-Time, AI-Powered Compliance Checks

We delivered Overwatch, a dedicated AI compliance engine built to recognize and flag content that could be misleading, contain unverified claims, or breach communication rules around performance guarantees, testimonials, or promissory language. As the name suggests, it validates not only the advisor's own input but also the output generated by other AI features like Muse, ensuring multiple layers of compliance review. This pre-submission screening helps reduce compliance friction, minimize edits, and accelerate approvals, saving time for both advisors and their firms.

Accelerated, Personalized Content Creation

We built Muse, an AI tool that generates high-quality drafts for emails, blogs, and social media. By capturing an advisor’s unique goals and tone, Muse dramatically speeds up the content creation process while ensuring messaging is strategic, concise, and on-brand.

Instant, In-Platform AI-Powered Assistant

We developed Sidekick, an AI assistant embedded within the platform. It provides immediate answers to marketing and technical questions by tapping into FMG's knowledge base, empowering users to find solutions without waiting for a support response.

Voices of Our Clients

Overwatch helps reduce compliance friction so advisors can move faster while giving compliance teams confidence that every submission has been pre-screened.

Dave Christensen / Chief Product and Technology Officer

FMG Suite

Muse is a game-changer because it saves advisors time while helping them create marketing that is strategic, effective, and distinctly theirs.

Susan Theder / Chief Experience and Compliance Officer

FMG Suite

Sidekick gives advisors the instant support they need, right inside the platform. It’s about helping them move faster, work smarter, and get answers exactly when they need them.

Scott White / CEO

FMG Suite

Powering Compliance and Creativity with Embedded FMG AI Tools

About the client

The challenge

Why CodeLink?

The result

Voices of Our Clients

Dave Christensen / Chief Product and Technology Officer

Susan Theder / Chief Experience and Compliance Officer

Scott White / CEO

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